![]() ![]() "Disney Princesses represent some of the first examples of exposure to the thin ideal," Coyne said. The study also shows that girls with worse body esteem engage more with the Disney Princesses over time, perhaps seeking out role models of what they consider to be beautiful. However, the negative effects for girls aren't limited to damaging stereotypical behavior alone. And while more than 61 percent of girls played with princess toys at least once a week, only four percent of boys did the same.įor both boys and girls, more interactions with the princesses predicted more female gender-stereotypical behavior a year later. The researchers found that 96 percent of girls and 87 percent of boys had viewed Disney Princess media. The assessments of princess engagement and gender-stereotypical behavior were based on reports from parents and teachers and an interactive task where the children would sort and rank their favorite toys from a varied collection of "girl" toys (dolls, tea sets), "boy" toys (action figures, tool sets) and gender-neutral options (puzzles, paint). The study, published in Child Development, involved 198 preschoolers and assessed how much they interacted with Disney Princess culture (watching movies, playing with toys, etc.). "But if we're fully jumping in here and really embracing it, parents should really consider the long-term impact of the princess culture." That's the word I hear time and time again-it's 'safe,'" Coyne said. "I think parents think that the Disney Princess culture is safe. These stereotypical behaviors aren't bad in and of themselves, but past research has shown that they can be limiting in the long term for young women. Coyne shows that engagement with Disney Princess culture isn't so harmless-it can influence preschoolers to be more susceptible to potentially damaging stereotypes. ![]() ![]() But new research from BYU family life professor Sarah M. ![]()
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